What to Include in a Custom Mahjong Product Brief

What to Include in a Custom Mahjong Product Brief

A clear product brief helps a custom Mahjong project move faster from idea to sample. It gives the design and manufacturing team enough information to recommend tile size, material, artwork method, packaging direction, sample steps and production timing.

If you are preparing a project for a brand, retailer, social club, resort or corporate gift program, the brief does not need to be complicated. It should answer the practical questions that affect cost, sampling and lead time.

Quick answer: what should a custom Mahjong brief include?

A strong custom Mahjong product brief should include the project goal, target customer, quantity, timeline, tile size, material direction, artwork files, packaging needs, accessory requirements and any retail or gifting requirements.

1. Project goal and use case

Start with why the set is being made. A private label retail collection, country club gift, corporate campaign and seasonal product launch each need different planning. The goal helps decide whether the project should prioritize presentation, price point, artwork detail, packaging or production speed.

For a broader overview of custom set planning, see our Custom Mahjong page.

2. Target customer and sales channel

Explain who will buy or receive the set. A boutique retail customer may expect premium packaging and strong visual storytelling. A corporate gift recipient may care more about brand alignment and presentation. A club or resort program may need artwork that connects clearly to the venue.

3. Target quantity and budget range

Quantity affects production method, packaging planning and cost structure. If you already have a target order quantity, include it in the brief. If not, share a range. This helps the supplier recommend a realistic sample and production path.

If your team is still comparing quantities and timing, our MOQ, samples and lead times guide explains the main planning variables.

4. Tile size, thickness and material direction

Include the preferred tile size if you already know it. If not, describe the desired feel: compact, premium, oversized, ultra-thin or travel-friendly. Common custom Mahjong sizes include standard compact, large presentation and ultra-thin formats.

For exact size comparisons, read our American Mahjong tile sizes guide. For material decisions, see Acrylic vs. Other Materials for Custom Mahjong Tiles.

5. Artwork and design files

Share logos, theme references, color codes, tile face artwork, back artwork and any existing brand guidelines. If files are not final, send the best available direction. Early references can still help the team identify technical risks before sampling.

When artwork is ready, prepare vector files and high-resolution references where possible. Our artwork file preparation guide explains what to prepare before production review.

6. Packaging and retail requirements

Packaging can change the total product experience. Include box style, insert needs, label requirements, barcode or sticker requirements, gift-wrap expectations and any retail shelf constraints. If the set will be sold online, also consider how the packaging will photograph.

For inspiration and planning details, see our custom Mahjong packaging guide.

7. Accessories and set components

American Mahjong sets may require racks, pushers, dice, coin bags, instruction cards or other accessories. If the tile is ultra-thin or presentation-focused, accessories can affect the user experience and packaging layout.

For accessory planning, see our guide to American Mahjong racks and pushers.

8. Timeline and sample approval process

Include launch date, event date, retail delivery window or campaign timing. A clear timeline helps determine how much sampling is realistic. If the project has a fixed deadline, the brief should identify which decisions are already locked and which are still open.

Simple custom Mahjong brief template

• Project name and goal
• Target customer or recipient
• Sales channel or use case
• Estimated quantity
• Target launch or delivery date
• Preferred tile size and material
• Artwork files, references and color codes
• Packaging requirements
• Accessory requirements
• Budget range or target price point, if available

FAQ

Do I need final artwork before requesting a quote?

No. Final artwork helps, but early references are enough to start a planning conversation. The more specific the brief is, the easier it is to estimate sample and production needs.

Can Quhu Studio help refine the product brief?

Yes. If you have a general concept, Quhu Studio can help translate it into tile, material, packaging and sample requirements.

What is the most important part of the brief?

The most important information is the project goal, quantity, timeline, artwork direction and packaging expectation. Those details shape the production plan.

Send your project brief

When you are ready, send your concept, estimated quantity, timeline and reference files through our Contact page. You can also review visual examples in our Portfolio before preparing your brief.